MarkItz
MarkItz
is one of
several fictitious companies
created by Prof. David Bernstein, now a member of the
Computer Science Department at James Madison University
.
1 About the Company
MarkItz designs and develops software and hardware for
use in marketing and advertising. Their primary focus is on
technologies that enable targeted marketing and advertising.
Products being considered and developed include:
-
Adz - a system that can be used to deliver context-sensitive
advertisements to mobile computing and communications devices.
-
SignzOfIntelligence - a system that can be used to
deliver targeted information to "intelligent" signs of various kinds.
2 About the Name and Logo
The name
MarkItz is a play on the notion of creating markets
(i.e., marketing) and on the notion of placing a personalized stamp
on information.
The logo is a marker.