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The Great DVD


The Great DVD is one of several fictitious companies created by Prof. David Bernstein, now a member of the Computer Science Department at James Madison University .

1 About the Company

The Great DVD is a chain of rental stores located in airports. It was originally focused on allowing customers to rent movies (on DVD) at their originating airport and return them at their destination airport. However, because of technological changes, the company's focus has changed (though its name has remained the same because of the companies excellent reputation and name recognition).

One change is that The Great DVD now also rents movies on BluRay and "digital copies" of movies (that can be played on a variety of devices that do not have a DVD/BluRay drive). Another change is that the company now also rents games (on various formats). A final change is that The Great DVD now also rents hardware of various kinds (e.g., headphones, external storage devices, memory cards, tablets, and laptop computers) to make it easier to watch movies and play games (and work, if you really need to) on flights.

The Great DVD is currently working on a system that allows its customers (and, potentially, other passengers) to "trade" movies/games/hardware during a flight.

2 Product Mission Statements

Product mission statements are available for the following:

3 About the Name and Logo

The name, The Great DVD is a play on "the Great Divide", the highland that crosses New Mexico, Colorado, Wyoming, Idaho, Montana, British Columbia, and Alberta. It is supposed to make you think of both travel and DVD.

The logo is supposed to convey the impression of mountains. The colors are supposed to make you think of travel in general and air travel in particular.

4 Some History

When The Great DVD was "created" in 1995, very few people had portable video games and almost nobody had portable DVD players. Then, both standalone DVD players and DVD drives in laptops became commonplace. Most recently, DVD players/drives have largely been replaced by streaming services. The Great DVD has adapted accordingly.

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